On Tuesday 18 March 2014 from 08:45 am to 01:00 pm, a meeting, organized by the Chamber of Commerce and Industry Marseille Provence, took place in Marseille at the Show-room Innovatic, to support and promote the creativity as a leverage for the competitiveness of companies. Creativity, that is the first step in innovation's process, is source of competitiveness for companies, in fact, it generates new ideas becoming competitive advantages.
The Open Forum started by a presentation of Shapes project, of the objectives of the meeting and of the advantages of the use of the tool box of Shapes. Participants demonstrated real interest in tool box, it is, in fact, considered as a useful instrument to create a network of creative activities and to share good pratice, information and knowledge between the stakeholders. During the meeting, the participants debated on the role of creativity on company strategy and they, also, analysed what tools and methodologies are used to improve products and services in Europe.